THE BRIEF
Piccolo pasta is a family owned artisanal pasta brand for the discerning foodie wanting to bring authentic recipes to life.
The brand identity and packaging design represent the hand-crafted nature and cultural heritage of the brand through the use of a custom script logo and decorative swirl elements.
A colour palette of yellow, blue and green combined with grey and white adds a clean and minimalist look.
Logo design
Branding
Packaging design
